How do I improve email deliverability with a custom domain email?
Spam detection grows in sophistication, Internet Service Providers use Sender Policy Framework (SPF) authentication to scan incoming emails for spam or spoofed addresses. If an email fails this authentication, it is more likely to be sent directly to a spam or junk folder.
If you are using a custom domain, you can help ensure your emails sent through TutorBird reach your student’s inboxes by modifying your domain’s DNS Records. You'll need to add or modify a TXT record for your domain.
Generate your SPF record settings:
- Click "Settings" in the top right-hand corner and select "Business Settings".
- Select the "Email & SMS" tab.
- Click the blue "Learn More" button from the "SPF Not Recorded" prompt.
A popup will appear that will detail the SPF records you need to use. Use these details to create or modify your existing TXT Record with your domain provider.
Tip: SPF should be set up with a "TXT Record", not an "SPF Record"
The idea is to achieve a level of defense against fraudulent email, such as phishing and spoofing, that could erode an email recipient's trust in receiving email. The act of sending authenticated email does not necessarily assert that the email is good or wanted by the recipient. It only means that the mail is being sent from a reputable source, and can help increase email acceptance and potentially increase deliverability.
Here are instructions for a number of popular domain registrars:
Dreamhost: DNS Overview
GoDaddy: Add an SPF Record
Google Domains: DNS Basics
Hostgator: Manage DNS records
Hover: Edit DNS Record
Namecheap: SPF & DKIM
Squarespace: Advanced DNS Settings
Stablehost: How do I get to cpanel?
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